12 Years of Optimizely. One of the Most Experienced Partners in the Region.

Bright Global has been an Optimizely partner since 2014 – longer than many competitors have existed. Our expertise spans CMS, DXP, Campaign, and B2C commerce.

    Why Optimizely

    And Who It’s the Right Choice For

    Optimizely One is more than a CMS – it is a Digital Experience Platform (DXP) that unites content management, marketing automation, commerce, and data-driven experimentation under one roof. This makes Optimizely the right choice for organisations that want not just to manage their digital channels but to continuously optimise and personalise them.

    Optimizely Project or Agency Partnership? Let’s Talk.

    Whether a new project, an upgrade, a migration, or technical support for your agency – we come with 11+ years of Optimizely practice and two awards from Optimizely. An initial conversation costs nothing.

    Optimizely is particularly strong for enterprise websites with high governance requirements, multilingual and multinational rollouts, deep integration of marketing automation and CRM, and B2C commerce contexts. The platform requires experienced implementation partners – the complexity of the ecosystem is a strength, but one that only fully delivers when someone is genuinely familiar with it.

    Our Expertise Across the Optimizely One Ecosystem

    Optimizely is not a single product. Here is an honest picture of where our strengths lie across the full portfolio.

    • Content Marketing Platform (CMP)

      Planning, briefing, and managing content workflows across teams. We are fully experienced with Optimizely CMP and help clients structure content operations from strategy through to publication – tightly integrated with the CMS.

    • Content Management System (CMS / DXP)

      Our deepest Optimizely territory. Enterprise websites, multi-site governance, multilingual rollouts, content modelling, upgrades (CMS 11 → 12), and ongoing operations. Over 12+ years, Partner of the Year 2021. HDI Global is our publicly named reference – one of several enterprise Optimizely CMS projects in our portfolio.

    • Digital Asset Management (DAM)

      Optimizely DAM for centralised management and delivery of digital assets across the Optimizely ecosystem – implemented as part of integrated Optimizely rollouts and connected with CMS and Campaign workflows.

    • Data Platform (ODP)

      Optimizely Data Platform for unified customer data, audience management, and cross-channel activation. Our focus: technical integration – data ingestion, connector architecture, and connecting ODP to CMS and Campaign.

    • Campaign (Marketing Automation)

      Email marketing automation tightly integrated with Optimizely CMS – shared templates, consistent brand language, CRM integration. Implemented for multiple enterprise clients. HDI Global is the one we can name – alongside several further campaigns managed under confidentiality.

    • Analytics & Personalization

      Optimizely Analytics and Personalization for data-informed content delivery. We support implementation and technical integration – connecting the analytics layer with frontend and third-party data sources for meaningful personalisation at scale.

    • Commerce (B2C/B2B)

      B2C Commerce: fully supported with end-to-end implementation experience. B2B Commerce: limited support, primarily on the technical integration side. Both in the context of integrated Optimizely CMS + Commerce deployments.

    • Experimentation (Web & Feature)

      Web and Feature Experimentation are not our primary strength – but we support the technical side: integrating the Experimentation layer into CMS implementations, tracking setup, flag management, and performance safeguarding.

    Frequently Asked Questions About Optimizely and Our Partnership

    Answers to the questions we hear most often.

    Optimizely CMS is the content management component of the platform – what editors use to create and manage content. Optimizely One is the overarching product framework that unites CMS, Campaign (email marketing), B2C Commerce, Experimentation (A/B testing), and Opal (AI) under one roof. Many clients use only parts of the portfolio – typically CMS as the core product, supplemented by Campaign or Commerce. Bright Global can advise on all combinations.

    Discuss an Optimizely Project

    Our Optimizely Expertise – Across the Full Project Lifecycle

    From platform evaluation to long-term operations – the right partner at every stage.

    Planning & Architecture: Getting the Optimizely Setup Right from the Start

    Optimizely One comprises multiple products that can be combined in different ways. We help clients honestly evaluate which parts of the ecosystem are relevant for their project: CMS for content governance, Campaign for marketing automation, B2C Commerce, or Experimentation. We guide platform evaluations with over 12 years of practical knowledge – including the questions Optimizely would rather avoid. Our recommendation is always tailored to the specific project, not to the largest possible licence volume.

    Content Modelling & CMS Implementation: Enterprise-Grade from the Ground Up

    Optimizely CMS is our core territory. We have implemented more enterprise websites on Optimizely CMS than most partners in the region – from the first content type design to complete multilingual and multi-site configuration. We know the idiosyncrasies of the Optimizely content model, the pitfalls of large migrations, and the architecture decisions that determine long-term editorial efficiency. HDI Global is our publicly named flagship: 30+ locales, 175 countries, 10,000+ pages, dozens of distributed editors – all on Optimizely CMS. Alongside it sit several further enterprise Optimizely CMS projects we operate under confidentiality.

    Optimizely Campaign & Marketing Automation: Closing the Loop

    Alongside the CMS we have implemented Optimizely Campaign for several clients – the platform’s email marketing automation solution. We integrate Campaign closely with the CMS-side infrastructure: shared templates, consistent brand language across channel boundaries, and a technical connection to CRM systems such as Microsoft Dynamics. The result is a digital experience that is consistent across channel boundaries – not just a website that looks good, but a system that accompanies leads through the entire lifecycle.

    Integrations, Opal, ODP & CMP: Technical Depth as Our Strength

    Integrations are one of our most pronounced strengths in the Optimizely context. We have integrated Optimizely CMS with Microsoft Dynamics, Cloudinary, ERP systems, and marketing tools – in ways that do not compromise website performance and stability. Optimizely Opal – the AI layer of the Optimizely One ecosystem – is an area we are actively developing. Our focus is on the technical integration side: how Opal is embedded into existing Optimizely instances, what data flows how, and how to secure the integration to ISO 27001 standards.

    Operations, Upgrades & Replatforming: The Partnership After Go-live

    We are the long-term technical point of contact for many of our Optimizely clients: proactive platform care, CMS version upgrades (including the complex migrations between major version jumps), content model extensions, and new market country rollouts. The upgrade from Optimizely CMS 11 to CMS 12 was a critical process for many teams – we have guided clients through this multiple times. We also support replatforming projects: migration from other CMS platforms to Optimizely, or – when it is the better decision – from Optimizely to another platform.

    Planning & Architecture: Getting the Optimizely Setup Right from the Start

    Optimizely One comprises multiple products that can be combined in different ways. We help clients honestly evaluate which parts of the ecosystem are relevant for their project: CMS for content governance, Campaign for marketing automation, B2C Commerce, or Experimentation. We guide platform evaluations with over 12 years of practical knowledge – including the questions Optimizely would rather avoid. Our recommendation is always tailored to the specific project, not to the largest possible licence volume.

    Optimizely in Practice

    A reference project that demonstrate the depth of our Optimizely expertise.

    • HDI Global

      From the launch of HDI Global in 2016 to a flagship international website serving 175 countries – we have been the digital engineering partner behind HDI Global’s worldwide online presence.

      HDI Global case study

    Recognised by Optimizely. For Over 12 Years.

    Partner of the Year 2021Innovation Award 2019Optimizely partner since 2014

    Bright Global has been an Optimizely partner since 2013 – one of the few partners in the DACH region with this partnership longevity. Optimizely has recognised our work twice with awards: Partner of the Year (2021) and Innovation Award (2019).

    Both were awarded for the implementation quality and technical level of our Optimizely projects. These are not revenue awards. They are quality awards. For clients this means: your Optimizely implementation is in the hands of a team that Optimizely itself has recognised for excellence.

    Also for Agencies

    Technical Optimizely Resources on Demand

    Bright Global offers its Optimizely expertise not only to direct clients – but also to agencies looking to technically strengthen their own Optimizely projects. Whether as a technical subcontractor for specific implementation tasks, as temporary reinforcement of a delivery team, or as a technical sparring partner for architecture decisions: we are discreet, reliable, and bring over 12 years of Optimizely knowledge. Many agencies have a strong client base and creative strength – and occasionally need a team that genuinely knows Optimizely in depth. We can be that team.

    Bright Global
    • Expertise
    • Work
    • Approach
    • Partners
    Bright IT
    • Expertise Overview
    • Architecture Audits
    • Legacy Liberation
    • Enterprise Platforms
    • B2C Commerce
    • UX/UI Design
    • B2B Commerce
    • Integrations & Middleware
    • AI & Automation
    • Continuous Operations
    • References & Industries
    • HDI Global
    • Swarovski Optik
    • Mischek
    • Dachstein Salzkammergut
    • Salzburg AG
    • Tyrolit
    • Vaillant
    • Our Philosophy
    • Direct-to-Expert
    • Nearshoring 2.0
    • Security & Compliance
    • Partner Overview
    • Storyblok
    • Optimizely
    • Contentful
    • Shopify
    • Medusa
    • commercetools
    • Ecosystem Integrations
    Insights
    Contact
    Bright IT
    Insights
    • Legal Notes
    • Privacy Policy
    • Follow us on LinkedIn
    © 2026

    Partners