A 10-Year Partnership That Scales Globally
From the launch of HDI Global in 2016 to a flagship international website serving 175 countries – we have been the digital engineering partner behind HDI Global’s worldwide online presence.
About HDI Global
HDI Global SE (Part of the Talanx Group) is one of the world’s leading industrial insurers, offering tailor-made insurance solutions for mid-sized companies and corporate groups across virtually every industry.
As part of the Talanx Group – one of the largest European insurance groups – HDI Global operates through branches, subsidiaries, and network partners in more than 175 countries.
The company serves an exceptionally broad range of stakeholders: customers, business partners, job candidates, industry analysts, press, and shareholders, each with distinct information needs and expectations.
Germany
B2B Insurance
The Scale of the Partnership
Numbers that reflect what long-term enterprise digital governance actually looks like in practice.
10+
Years of continuous partnership between us and HDI Global – spanning intranet, industry applications, and the flagship public website
30
Websites in total – one international flagship and 23 country-specific sites (some featuring multiple languages), each serving the local market with tailored expertise and localised content.
10,000+
Pages across the HDI Global website, managed by dozens of content editors distributed across the globe.
175
Countries in HDI Global’s operational footprint – the international website serves as the ‘rest of world’ baseline for markets without a dedicated country site.
What Bright IT Delivers for HDI Global
End-to-end digital engineering and long-term platform governance – not a one-time project.
Global Website Architecture
Design and implementation of a scalable content hub architecture that powers one international flagship website and 23 country sites from a single shared content core.
Multi-Market Localisation
Each country site surfaces local expertise, services, and contacts while drawing from a central pool of shared content – ensuring global consistency without editorial duplication.
Digital Brand & Design
Bright IT defined the original digital branding for the HDI Global online presence. Website and email design continue to be our responsibility, aligned with the central HDI brand guidelines.
Media Asset Management via Cloudinary
All images and videos across the HDI Global websites are managed and served via Cloudinary, ensuring optimised delivery, consistent quality, and efficient editorial workflows.
Marketing Automation with Optimizely Campaign
Beyond the CMS, Bright IT implemented Optimizely Campaign for email marketing automation – tightly integrated with the website for consistent cross-channel communication.
CRM & Marketing Integration
Ongoing expansion of the integration between the HDI Global website and Microsoft Dynamics Marketing and CRM – enabling professional lead capturing and customer relationship management at global scale.
Ten Years in Four Chapters
A partnership that has grown with HDI Global – from brand launch to global platform governance.
2016: The Birth of HDI Global Online
In 2016, HDI Gerling became HDI Global – a significant rebrand requiring a new digital presence from the ground up. Bright IT was the digital engineering partner for this launch, building the initial HDI Global website and migrating numerous independent country websites into a unified content hub. This established the shared architecture that all subsequent country sites would be built on. It was the foundation of what has since grown into one of our longest and most technically complex client relationships.
The Technology Stack
Key Partners on This Project
«Most digital agencies deliver a project and move on. Our relationship with HDI Global works differently. We have been the continuous digital engineering partner for over a decade – through a brand launch, through platform migrations, through a flagship website rebuild, and through the ongoing integration of marketing and CRM infrastructure.
The engineers who know the HDI Global platform today are the same engineers who built its foundations. That continuity is not accidental. It is the direct result of how we hire, how we work, and what we believe a long-term partnership should look like.»
Klaus Unterkircher, Founder & CEO
Related Expertise
The capabilities behind our work with HDI Global – available for your project.
Managing Global Digital Complexity?
If your digital presence has grown beyond what a single team or platform can easily manage – we’ve solved this problem before. At scale, with governance, for a decade.
