A Corporate Website That Matches the Scale of the Company.
Tyrolit is among the world’s leading manufacturers of grinding and cutting tools – active in 65+ countries. The Group Website needed to reflect that standing. Bright Global made it happen.
About the Tyrolit Group
The Tyrolit Group is one of the world's leading manufacturers of bonded grinding, cutting, sawing, and drilling systems as well as a system provider for the construction industry.
With more than 4,500 employees, over 30 international production sites, and products available in more than 140 countries, Tyrolit is a genuinely global industrial company. As part of the Swarovski Group, it combines Austrian engineering tradition with worldwide distribution.
The corporate website www.tyrolit.group is the official platform for investors, media, job candidates, and business partners.
Austria
Abrasives
What Bright Global Delivered for the Tyrolit Group
From CMS implementation to ongoing operations – a fully integrated engineering service.
UX/UI Design Execution
Based on a joint initial design proposal with an external agency, Bright Global executed and evolved the full UI design – consistent with the Tyrolit brand guidelines throughout.
Storyblok CMS Implementation
End-to-end implementation of Storyblok as the headless CMS: content modelling, component library, editorial workflows, and editor training for the Tyrolit editorial team.
Multi-Language & Localisation
Setup of a scalable multi-language architecture enabling the Tyrolit team to manage and publish content in multiple languages – without technical barriers for editors.
Career Integration
Integration of an external job feed system into tyrolit.group, so that job listings are automatically synchronised and seamlessly accessible to applicants.
Further Third-Party Integrations
Connection of further external systems to the corporate website – ensuring consistent data flow between the tyrolit.group platform and relevant business systems.
Cloud Hosting, DevOps & Continuous Operations
Operation and monitoring of the tyrolit.group infrastructure – including CI/CD pipeline, ongoing maintenance, security updates, and proactive platform care by Bright Global.
The Starting Point and Our Answer
Three chapters: the problem, the platform decision, and what stands today.
The Problem: WordPress Had Reached Its Limits
The existing Tyrolit Group website was built on WordPress – a platform that no longer suited the requirements of a global industrial company either conceptually or technically. The visual design was outdated and no longer reflected Tyrolit Group's standing as a global market leader. Editorially, flexibility and usability were lacking. And technically, the monolithic WordPress architecture provided no solid foundation for multi-language operations, scalable integrations, or a future-proof headless setup. It was time for a fresh start on a modern foundation.
Why Storyblok
And why Bright Global as Implementation Partner?
Storyblok is more than a modern WordPress replacement. As a native headless CMS, it enables a clean separation of content and presentation – creating editorial freedom and technical scalability at the same time. The component-based architecture makes it straightforward to add new page types and content areas without requiring developer involvement for routine work.
Bright Global is one of the leading Storyblok implementation partners and Klaus Unterkircher is a Storyblok MVP Builder. For Tyrolit, that meant a partnership with a team that knows the platform in depth, not one that merely implements the standard feature set.
Related Expertise
The capabilities behind our work with Tyrolit Group – available for your project.
Managing Global Digital Complexity?
If your digital presence has grown beyond what a single team or platform can easily manage – we’ve solved this problem before. At scale, with governance, for a decade.
