A Corporate Website That Matches the Scale of the Company.

Tyrolit is among the world’s leading manufacturers of grinding and cutting tools – active in 65+ countries. The Group Website needed to reflect that standing. Bright Global made it happen.

    Managing Global Digital Complexity?

    If your digital presence has grown beyond what a single team or platform can easily manage – we’ve solved this problem before. At scale, with governance, for a decade.

    What Bright Global Delivered for the Tyrolit Group

    From CMS implementation to ongoing operations – a fully integrated engineering service.

    • UX/UI Design Execution

      Based on a joint initial design proposal with an external agency, Bright Global executed and evolved the full UI design – consistent with the Tyrolit brand guidelines throughout.

    • Storyblok CMS Implementation

      End-to-end implementation of Storyblok as the headless CMS: content modelling, component library, editorial workflows, and editor training for the Tyrolit editorial team.

    • Multi-Language & Localisation

      Setup of a scalable multi-language architecture enabling the Tyrolit team to manage and publish content in multiple languages – without technical barriers for editors.

    • Career Integration

      Integration of an external job feed system into tyrolit.group, so that job listings are automatically synchronised and seamlessly accessible to applicants.

    • Further Third-Party Integrations

      Connection of further external systems to the corporate website – ensuring consistent data flow between the tyrolit.group platform and relevant business systems.

    • Cloud Hosting, DevOps & Continuous Operations

      Operation and monitoring of the tyrolit.group infrastructure – including CI/CD pipeline, ongoing maintenance, security updates, and proactive platform care by Bright Global.

    Let's Talk About Enterprise Platforms

    About the Tyrolit Group

    The Tyrolit Group is one of the world's leading manufacturers of bonded grinding, cutting, sawing, and drilling systems as well as a system provider for the construction industry.

    With more than 4,500 employees, over 30 international production sites, and products available in more than 140 countries, Tyrolit is a genuinely global industrial company. As part of the Swarovski Group, it combines Austrian engineering tradition with worldwide distribution.

    The corporate website www.tyrolit.group is the official platform for investors, media, job candidates, and business partners.

    Visit Tyrolit Group website
    • Mid-market enterprise

    • Austria

    • Abrasives

    The Starting Point and Our Answer

    Three chapters: the problem, the platform decision, and what stands today.

    The Problem: WordPress Had Reached Its Limits

    The existing Tyrolit Group website was built on WordPress – a platform that no longer suited the requirements of a global industrial company either conceptually or technically. The visual design was outdated and no longer reflected Tyrolit Group's standing as a global market leader. Editorially, flexibility and usability were lacking. And technically, the monolithic WordPress architecture provided no solid foundation for multi-language operations, scalable integrations, or a future-proof headless setup. It was time for a fresh start on a modern foundation.

    The Decision: Storyblok as the Headless CMS

    The choice was Storyblok – a modern headless CMS designed specifically for the editorial requirements of teams in larger organisations. Storyblok offers an intuitive visual editor interface, a flexible component-based content model, and a native multi-language architecture. Unlike WordPress, it is headless by design – content is cleanly separated from presentation, enabling maximum flexibility in design, performance, and integrations. Klaus Unterkircher of Bright Global is a Storyblok MVP Builder – a mark of our team's deep expertise with this platform.

    The Result: A Corporate Website That Does Its Job

    The tyrolit.group website today is a modern, performant corporate website that reflects the Tyrolit Group's standing as a global industrial leader. Editors can manage content in multiple languages without technical barriers. Job listings are automatically synchronised from the external system. The platform is operated, monitored, and continuously developed by Bright Global. What it explicitly is not: a product website. tyrolit.group is the corporate platform for investors, media, job candidates, and business partners – separate from and complementary to tyrolit.com.

    The Problem: WordPress Had Reached Its Limits

    The existing Tyrolit Group website was built on WordPress – a platform that no longer suited the requirements of a global industrial company either conceptually or technically. The visual design was outdated and no longer reflected Tyrolit Group's standing as a global market leader. Editorially, flexibility and usability were lacking. And technically, the monolithic WordPress architecture provided no solid foundation for multi-language operations, scalable integrations, or a future-proof headless setup. It was time for a fresh start on a modern foundation.

    Why Storyblok

    And why Bright Global as Implementation Partner?

    Storyblok is more than a modern WordPress replacement. As a native headless CMS, it enables a clean separation of content and presentation – creating editorial freedom and technical scalability at the same time. The component-based architecture makes it straightforward to add new page types and content areas without requiring developer involvement for routine work.

    Bright Global is one of the leading Storyblok implementation partners and Klaus Unterkircher is a Storyblok MVP Builder. For Tyrolit, that meant a partnership with a team that knows the platform in depth, not one that merely implements the standard feature set.

    Learn more about Storyblok

    Related Expertise

    The capabilities behind our work with Tyrolit Group – available for your project.

    Enterprise Platforms

    Global scale, local impact. CMS and DXP implementations with Optimizely, Storyblok, and Contentful for multi-market and multi-brand environments.

    Enterprise Platforms

    Legacy Liberation

    Free your business from its legacy prison. We migrate you safely from Sitecore, Magento, or TYPO3 to modern headless and composable architectures.

    Legacy Liberation

    UX/UI Design

    Design that performs. Our designers understand the constraints of modern APIs and headless architectures – no ‘designing the impossible’.

    UX/UI Design

    System Integration

    Mastering the invisible plumbing. We connect ERP, PIM, CRM, and DAM into one reliable, scalable digital ecosystem.

    System Orchestration

    Continuous Operations

    Stability as a strategic advantage. Proactive monitoring, individualised SLAs, and direct access to the senior engineers who know your platform.

    Continuous Operations
    Bright Global
    • Expertise
    • Work
    • Approach
    • Partners

    Enterprise Platforms

    Global scale, local impact. CMS and DXP implementations with Optimizely, Storyblok, and Contentful for multi-market and multi-brand environments.

    Enterprise Platforms

    Legacy Liberation

    Free your business from its legacy prison. We migrate you safely from Sitecore, Magento, or TYPO3 to modern headless and composable architectures.

    Legacy Liberation

    UX/UI Design

    Design that performs. Our designers understand the constraints of modern APIs and headless architectures – no ‘designing the impossible’.

    UX/UI Design

    System Integration

    Mastering the invisible plumbing. We connect ERP, PIM, CRM, and DAM into one reliable, scalable digital ecosystem.

    System Orchestration

    Continuous Operations

    Stability as a strategic advantage. Proactive monitoring, individualised SLAs, and direct access to the senior engineers who know your platform.

    Continuous Operations

    Enterprise Platforms

    Global scale, local impact. CMS and DXP implementations with Optimizely, Storyblok, and Contentful for multi-market and multi-brand environments.

    Enterprise Platforms

    Legacy Liberation

    Free your business from its legacy prison. We migrate you safely from Sitecore, Magento, or TYPO3 to modern headless and composable architectures.

    Legacy Liberation

    UX/UI Design

    Design that performs. Our designers understand the constraints of modern APIs and headless architectures – no ‘designing the impossible’.

    UX/UI Design

    System Integration

    Mastering the invisible plumbing. We connect ERP, PIM, CRM, and DAM into one reliable, scalable digital ecosystem.

    System Orchestration

    Continuous Operations

    Stability as a strategic advantage. Proactive monitoring, individualised SLAs, and direct access to the senior engineers who know your platform.

    Continuous Operations
    Bright IT
    • Expertise Overview
    • Architecture Audits
    • Legacy Liberation
    • Enterprise Platforms
    • B2C Commerce
    • UX/UI Design
    • B2B Commerce
    • Integrations & Middleware
    • AI & Automation
    • Continuous Operations
    • References & Industries
    • HDI Global
    • Swarovski Optik
    • Mischek
    • Dachstein Salzkammergut
    • Salzburg AG
    • Tyrolit
    • Vaillant
    • Our Philosophy
    • Direct-to-Expert
    • Nearshoring 2.0
    • Security & Compliance
    • Partner Overview
    • Storyblok
    • Optimizely
    • Contentful
    • Shopify
    • Medusa
    • commercetools
    • Ecosystem Integrations
    Insights
    Contact
    Bright IT
    Insights
    • Legal Notes
    • Privacy Policy
    • Follow us on LinkedIn
    © 2026

    Partners