When Every Enquiry Counts – A Real Estate Website That Doesn’t Lose Leads.
One of Austria’s leading real estate developers and part of the STRABAG Group. Mischek needed more than a new website – a platform that converts visitors into leads. Built from scratch by our team.
About Mischek
Mischek is a well-established Austrian real estate company with decades of experience in planning, developing, and marketing high-quality residential properties. As part of the STRABAG Group, Mischek combines the resources of a major corporation with the focus and expertise of a specialist property developer.
The company stands for sustainable urban living and a long-term commitment to quality. The website is the central instrument for marketing projects and generating buyer and tenant enquiries.
Austria
Real Estate
What Bright IT Delivered for Mischek
Complete end-to-end delivery – from the first design sketch to ongoing operations.
UX/UI Design
Complete redesign of the digital presence – visually aligned with the Mischek brand, functionally optimised for the needs of property seekers.
Contentful CMS Implementation
End-to-end implementation of Contentful as the headless CMS: content modelling, component library, and editorial workflows for the Mischek team.
onOffice Integration for Property Listings
Seamless real-time integration with onOffice: property listings are automatically synchronised, enquiries transferred directly into the CRM – no manual data transfer, no lead lost.
Mobile-First Frontend Development
Development of a performant, mobile-first frontend – optimised for all devices, since property seekers increasingly search for homes on their smartphones.
Accessibility (WCAG)
Implementation of accessibility standards to WCAG – the website is accessible to all user groups and meets the growing EU regulatory requirements for digital accessibility.
Cloud Hosting, DevOps & Continuous Operations
Operation and monitoring of the complete website infrastructure by Bright IT – including CI/CD pipeline, ongoing maintenance, security updates, and proactive platform care.
The Project in Three Chapters
Why the onOffice integration is the heart of the new website.
The Requirement: A Website That Sells
For a real estate developer, the website is not a marketing accessory – it is the primary sales instrument. Every page, every project presentation, every form must be aligned to convert interested visitors into qualified enquiries. The requirement to Bright IT was correspondingly clear: a modern, brand-aligned website that not only looks good but connects seamlessly with the existing CRM system (onOffice) – so that enquiries arrive immediately where they can be followed up.
Why Contentful
And Why It Takes a Seasoned Partner to Use It Well
Contentful is not the simplest CMS to pick up – and that is precisely what makes it powerful. Its flexibility, modularity, and extensibility mean it can be shaped to fit almost any content architecture, any editorial workflow, and any integration requirement.
For Mischek, that flexibility was essential. Rather than integrating onOffice directly into the website – which would have created performance dependencies and stability risks whenever the external system was slow or unavailable – we built a synchronisation layer that pulls property data from onOffice into Contentful on a regular schedule. Editors can then work with that data in a familiar environment, enrich it with marketing content, and publish it without touching the source system. We also built custom UI extensions inside Contentful to handle the specific workflows of a real estate developer managing projects at scale – features that are simply not available out of the box.
Bright IT has been a Contentful implementation partner for many years. We know where the platform excels, where it needs extending, and how to build on it in ways that last.
Related Expertise
The capabilities behind our work for Mischek.
Managing Global Digital Complexity?
If your digital presence has grown beyond what a single team or platform can easily manage – we’ve solved this problem before. At scale, with governance, for a decade.
