The Systems Behind the Experience – Cleanly Connected.
Every modern digital platform is made of specialised systems. What holds them together is the integration layer – often the hardest part of the project.
Every modern digital platform is made of specialised systems. What holds them together is the integration layer – often the hardest part of the project.
From CRM and ERP to payment providers and analytics – an overview of the systems we work with regularly.
Customer data synchronisation, lead flows, email automation, and campaign management – connected with CMS, commerce, and CDP. We build bidirectional data flows that work in real time or via batch synchronisation.
Product data, variants, attributes, and assets synchronised from PIM systems into commerce platforms and CMS instances – with clean error handling and audit trail for editorial teams.
Order and inventory flow between commerce platform and ERP, price list transfer, customer master data reconciliation, and invoice flow. Often the most technically demanding integration in the project.
Image and video assets integrated from DAM systems into CMS and commerce platforms – with automatic image optimisation, CDN delivery, and asset lifecycle management.
Search engines for performant product search and filter navigation; payment providers for secure, global transaction processing; consent and analytics tools for privacy-compliant usage measurement.
Integrations with industry-specific systems: real estate CRMs (onOffice), job feed systems for career integrations, weather data and live APIs for tourism platforms, and further legacy systems for which no standard connectors exist.
A selection of third-party systems we have integration experience with from real projects.
Answers to the questions we hear most often.
Yes – ERP integrations are among the most technically demanding tasks in modern digital projects, and Bright Global has delivered them for several enterprise clients.
We have experience with SAP, Infor LN, and Microsoft Dynamics – for order and inventory flow, price list transfer, customer master data, and invoice flow.
The key is a decoupling layer between the ERP and the frontend system that ensures ERP performance problems do not threaten website stability.
Best-of-breed architectures are conceptually compelling: each system the best of its class, connected via APIs. In practice, the devil is in the detail. Systems have inconsistent data models. External APIs have performance limits that threaten website stability if connected directly. Synchronisation jobs must be fault-tolerant and traceable.
Security requirements span system boundaries. And over everything sits the reality that legacy systems do not always do what their documentation promises. Bright Global has built integrations in this environment – not as an afterthought, but as a core architectural competency. The integration layer is not glue. It is the backbone.
Principles and patterns that make the difference between a good and a fragile integration architecture.
Direct API calls from the website into external systems are an anti-pattern we avoid. If the external system is slow or unreachable, this threatens the website.
Instead we build a decoupling layer: data is synchronised at regular intervals and stored in a local, performant form. The website accesses this local copy. The external system can wait.
This pattern we have successfully implemented at Mischek (onOffice property data) or at SWAROVSKI OPTIK (Salesforce dealer data, ERP order flow).
ISO 27001:2022 certified. Every integration secure and traceable – as standard, not as an option.
Many agencies can present an API list. The difference lies in how deeply the integrations actually go – and whether they hold under real load and in genuine production situations.
Our references speak for this: the SWAROVSKI OPTIK platform connects commercetools, Contentful, Cloudinary, Salesforce, Adyen, and ActiveCampaign on AWS – with 99.99% uptime.
The HDI Global platform integrates Optimizely CMS with Microsoft Dynamics and Cloudinary for 30+ website locales across 175 countries.
For Mischek we built a real-time synchronisation layer between Contentful and the onOffice property CRM. Integrations are not a footnote in our projects. They are often the core.
