Making Energy Understandable for Everyone. Design That Makes It Possible.

Energy is abstract. It flows through cables, appears as a number on a bill, and only becomes a topic when something goes wrong or costs rise. Salzburg AG wanted to change that with enox.energy – and needed a digital brand and website that makes energy tangible, understandable, and actionable. The challenge was a design one: how do you present an invisible infrastructure topic so that it feels relevant and inviting for households, energy communities, and technically engaged users alike? And how do you clearly differentiate a new digital brand from a large, established parent brand?

Bright IT developed an independent UX/UI design for enox.energy – with a fresh, modern visual language that expresses innovation and accessibility. The UX/UI design presents the platform’s three products clearly and audience-appropriately, without overwhelming users with technical complexity. A modular design system of reusable components forms the foundation: it enables the Salzburg AG business team to develop the website independently, without requiring a developer for every new piece of content. Accessibility to WCAG was part of the design process from the start – not a retrospective check.

enox.energy is a website that delivers what the brand promises: making energy understandable. The three products are clearly structured and accessible for different audiences – from private households wanting to better understand their consumption, to organisations managing energy communities. The modular design system gives the Salzburg AG team the tools to maintain and evolve the website independently. The accessible implementation ensures no one is excluded. And the branding positions enox.energy as an independent, modern digital brand – clearly recognisable as a Salzburg AG product, but with its own identity.