enox.energy is Salzburg AG’s digital energy platform for households and energy communities. Bright Global shaped the digital platform from the ground up – UX/UI design, design system, and frontend.
From digital brand identity to accessible implementation.
Development of a fresh, modern, and trustworthy digital brand language for enox.energy – expressing innovation and accessibility while clearly differentiating from the parent brand Salzburg AG.
Design of an intuitive, user-friendly interface – optimised for all devices and built to make complex energy topics comprehensible for a broad audience.
Development of a reusable component system and technical implementation of the frontend in Storyblok – so the business team can create new pages and content independently, without developer involvement.
Implementation of accessibility standards to WCAG – the website is accessible to all user groups and meets growing EU requirements for digital accessibility.
Salzburg AG is one of Austria’s leading infrastructure and energy providers – active across energy, mobility, telecommunications, and digital services.
enox.energy is the company’s digital platform, designed to make energy more transparent, understandable, and controllable in everyday life. The platform encompasses three products:
enox.share for managing energy communities
enox.live for energy transparency
enox.powerhive for intelligent battery optimisation.
The overarching goal: to turn energy from an abstract supply variable into a comprehensible, actionable everyday topic.
A new brand, a complex topic, a clear design brief.
Energy is abstract. It flows through cables, appears as a number on a bill, and only becomes a topic when something goes wrong or costs rise. Salzburg AG wanted to change that with enox.energy – and needed a digital brand and website that makes energy tangible, understandable, and actionable. The challenge was a design one: how do you present an invisible infrastructure topic so that it feels relevant and inviting for households, energy communities, and technically engaged users alike? And how do you clearly differentiate a new digital brand from a large, established parent brand?
And Why It Was Already the Right Choice Before We Started
One of the reasons this project came together so smoothly was a happy coincidence: Storyblok was already in use within Salzburg AG's technology landscape when the enox.energy project began. That meant no platform evaluation process, no migration risk, and no learning curve for the team – just a partner who knew the platform inside out arriving to work with a client who had already committed to it.
Storyblok's visual editor is one of its most distinctive strengths for projects like this. Non-technical editors can build and modify pages directly in a live preview, without needing to understand component structures or content models. For a business team managing a consumer-facing energy platform – where new product features, seasonal campaigns, and updated messaging need to go live quickly – that editorial independence is not a nice-to-have. It is essential.
The modular design system Bright Global built translates directly into Storyblok components, meaning every new block is immediately available to editors the moment it is deployed. Klaus Unterkircher of Bright Global is a Storyblok MVP Builder – our team's expertise with the platform goes deep.
The capabilities behind our work for enox.energy.
Design that performs. Our designers understand the constraints of modern APIs and headless architectures – no ‘designing the impossible’.
Global scale, local impact. CMS and DXP implementations with Optimizely, Storyblok, and Contentful for multi-market and multi-brand environments.
Mastering the invisible plumbing. We connect ERP, PIM, CRM, and DAM into one reliable, scalable digital ecosystem.
