Composable Commerce, Fully Realised. Not Just Implemented – Integrated.

commercetools is the leading enterprise commerce engine for organisations that want to truly own their digital commerce infrastructure. Powerful, demanding, and partner-dependent.

    Why commercetools

    And Who It’s the Right Choice For

    commercetools co-invented MACH architecture and headless commerce as concepts and remains the reference platform for composable commerce at enterprise level. The platform offers 300+ commerce APIs, fully decoupled frontend and backend layers, native multi-tenant architecture on Google Cloud and AWS, and genuine modularity: from product catalogue and pricing through cart and checkout to order management and promotions, every area can be independently configured, extended, and scaled.

    MACH, Fully Realised. Let’s Talk About What That Means for Your Project.

    Whether a new project, a migration, or the evolution of an existing commercetools implementation – we bring the complete MACH stack from one source and the practical experience from real enterprise projects.

    commercetools is the right choice for organisations with complex B2C, D2C, or B2B commerce requirements, multiple markets or brands, high demands on performance and availability, and the will to genuinely own the commerce logic rather than submit to a vendor’s constraints.

    For simpler projects with moderate requirements, Shopify or another platform is often more cost-efficient.

    What We Build with commercetools

    From D2C premium commerce to complex B2B catalogues and multi-brand setups.

    • Premium D2C & B2C Commerce

      Premium B2C and D2C storefronts for brands where quality, experience, and performance matter equally. commercetools delivers the commerce engine; Contentful or Storyblok delivers the content. The result is a seamless content-commerce platform. Reference: SWAROVSKI OPTIK.

    • B2B Commerce & Customer Portals

      commercetools for B2B: customer-specific price lists, company accounts, approval workflows, complex product catalogues, and order management. For B2B projects with high requirements where Shopify or a standard platform is not sufficient.

    • Multi-Market & Multi-Brand Setups

      commercetools for international brands with multiple markets, currencies, languages, and tax logics. Or for corporate groups with multiple brands on shared commerce infrastructure.

    • Commerce + CMS + DAM: The Complete Content-Commerce Platform

      commercetools as the commerce layer, deeply integrated with Contentful or Storyblok and Cloudinary. Three best-of-breed specialist systems – connected into a platform that feels seamless.

    • Replatforming onto commercetools

      Migration from Magento, SAP Commerce, Hybris, or other platforms onto commercetools: product data, customer data, order history, and rebuilding the integration layer on a clean MACH architecture.

    • Performance-Critical Commerce Platforms

      commercetools on AWS with global CDN, automatic scaling, 99.99% uptime – for brands where performance failures have real revenue costs. ISO 27001:2022 operations as standard.

    Frequently Asked Questions About commercetools and Our Partnership

    Answers to the questions we hear most often.

    commercetools is the right choice for organisations that need highly flexible, scalable commerce infrastructure and have the readiness to invest in a more demanding implementation.

    Typical profiles: premium brands with D2C or B2C commerce across multiple countries, corporate groups with multiple brands on shared commerce infrastructure, and B2B organisations with complex product, pricing, and customer structures.

    For projects with simpler requirements – clear product focus, manageable custom commerce logic – Shopify is more cost-efficient.

    Discuss a commercetools Project

    Our commercetools Expertise – Across the Full Project Lifecycle

    From the architecture decision to ongoing operations across multiple countries.

    Planning & Architecture: The Right Entry into MACH

    A commercetools implementation does not begin with configuration – it begins with the question of which parts of the commerce ecosystem actually belong in commercetools and what is better kept in specialist systems.

    We define the commerce architecture: which product, variant, and pricing structures are needed, how multi-market and multi-currency is configured, how the relationship to CMS, DAM, and CRM is structured, and which parts of the business logic sit in commercetools itself versus in an integration layer.

    This architecture workshop is the most valuable investment at the start of a commercetools project.

    Implementation: commercetools as a Production-Ready Commerce Engine

    We deliver complete commercetools implementations: product catalogue design, pricing configuration, promotions engine, cart and checkout flows, order management, and customer account management.

    The frontend is fully decoupled from the commerce engine – we work with Next.js and React as the preferred frontend stack and provide complete preview infrastructure.

    For faster starts we use commercetools Foundry as an accelerator – a pre-configured base for B2C and B2B projects that we tailor to the client’s specific requirements.

    Integrations: commercetools as Part of a Larger System

    commercetools unfolds its strength as part of a coherently designed architecture.

    We integrate commercetools with: CMS platforms (Contentful, Storyblok) for content-commerce experiences; DAM systems (Cloudinary) for image and video management; CRM systems (Salesforce, Microsoft Dynamics) for customer data synchronisation; ERP systems for order and inventory flow; payment providers (Adyen, Stripe) for secure and global payment processing; and search engines (Algolia, Elasticsearch) for performant product search.

    Our largest commercetools reference project – SWAROVSKI OPTIK – encompasses exactly this integration: commercetools + Contentful + Cloudinary + Salesforce + Adyen + ActiveCampaign, operated on AWS.

    Multi-Market & Multi-Brand: Global Commerce Architectures

    commercetools is designed for international rollouts: native multi-currency, multi-language, and multi-tax support, market-specific price lists, assortment management per market, and a flexible promotions system for regional campaigns.

    We have configured commercetools for clients with presence in more than a dozen markets and know the pitfalls: inconsistent tax configuration, overly complex pricing hierarchies, performance degradation with large catalogues.

    We build multi-market setups that grow with the business rather than slow it down.

    Operations, Performance & Evolution: The Long-Term Partnership

    commercetools implementations evolve substantially after go-live: new markets, new channels, new product types, new promotions rules, deeper integrations.

    We remain the technical point of contact – for ongoing platform operations on AWS, commercetools version updates, performance monitoring and optimisation, and the continuous development of commerce logic.

    Our team also operates the adjacent systems – CMS, DAM, CDN – as an integrated platform. This means: one contact for the entire stack, short response times, and deep understanding of all system dependencies.

    Planning & Architecture: The Right Entry into MACH

    A commercetools implementation does not begin with configuration – it begins with the question of which parts of the commerce ecosystem actually belong in commercetools and what is better kept in specialist systems.

    We define the commerce architecture: which product, variant, and pricing structures are needed, how multi-market and multi-currency is configured, how the relationship to CMS, DAM, and CRM is structured, and which parts of the business logic sit in commercetools itself versus in an integration layer.

    This architecture workshop is the most valuable investment at the start of a commercetools project.

    commercetools in Practice

    The SWAROVSKI OPTIK Platform is one of the largest and most technically demanding project in our portfolio – and the clearest proof of what a complete MACH implementation can deliver.

    • SWAROVSKI OPTIK

      From legacy monolith to MACH commerce stack – 16 countries, 400,000+ pages, 99.99% uptime, internal IT involvement measured in hours per year.

      SWAROVSKI OPTIK Case Study
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