Five Mountain Brands. One Platform. One Editorial Team.

Five independent mountain regions, five brands, one platform. Bright Global built a shared Storyblok content hub that feeds all five BBDS websites – and can add new brands in days.

    The Platform in Numbers

    From the Storyblok dashboard of the BBDS platform.

    • 5

    Multiple Brands, One Team, One Platform – That’s Buildable.

    If you manage multiple brands, regions, or audiences digitally and the overhead of each individual website is starting to pile up – a well-designed content hub architecture solves exactly this problem. We’ve built it, we operate it, and we know where the pitfalls are.

    websites on a single shared Storyblok platform – each with its own brand identity, collectively managed by an editorial team of a few users.

  • 100+

    marketing blocks (Storyblok components) developed and maintained – the editorial building-block system behind all five websites.

  • 800

    stories (content entries) in the platform – from seasonal pages and excursion tips to news and events.

  • 4,000

    assets (images and media) managed in Storyblok – across all five brands and seasons.

    • What Bright Global Delivered for BBDS

    From platform architecture to ongoing operations.

    • Shared Content Hub Architecture

      Design and implementation of a Storyblok architecture using a single CMS instance as the foundation for five independent brand websites – with shared content and brand-specific presentation.

    • 100+ Marketing Blocks

      Development of 100+ reusable Storyblok components – the editorial building-block system that keeps all five websites running and enables new pages without developer involvement.

    • Multi-Language & Localisation

      Multi-language architecture for an international tourism audience – content can be managed and published language-specifically without altering the structure of the platform.

    • Third-Party Integrations

      Integration of tourism-specific data sources: weather data, lift status, webcam feeds – live and automatically updated so visitors always see current information.

    • Seasonal Scaling

      The infrastructure is designed for extreme seasonality: ski and hiking seasons bring visitor spikes that the platform absorbs without manual intervention or surprises.

    • Cloud Hosting & Continuous Operations

      Operation, monitoring, and ongoing development of the entire platform by Bright Global – including proactive platform care and fast response times when needed.

    Talk to Us About Enterprise Platforms

    The Five Websites at a Glance

    One shared content hub – five independent brand presences.

    • Group Website

      www.bbds.at

    The Project in Three Chapters

    Why a shared content hub for multiple brands was the right architecture decision.

    The Challenge: Five Brands, Five Websites, One Small Team

    Bergbahnen Dachstein Salzkammergut operates five separate mountain regions, each communicating under its own brand: BBDS as the group, Dachstein, Dachstein Salzkammergut, Feuerkogel, and Grünberg. Each region has its own events, seasonal schedules, prices, and target audiences. The marketing team managing all of this is small. The old solution – separate systems for individual websites – was editorially inefficient and technically maintenance-heavy. What was needed was a foundation that carries all five brands without multiplying the editorial effort by five.

    The Solution: One Storyblok Hub for All

    Bright Global developed a shared content hub architecture based on Storyblok: a single CMS instance powering all five websites. Shared content – such as group information or overarching marketing campaigns – is maintained once and published everywhere. Brand-specific content remains independent. The building-block system of 100+ Storyblok components gives the editorial team the ability to create new pages for any brand without involving a developer. Adding a new brand website today takes days, not months – a direct result of the architecture decision.

    Seasonality and Live Data: What Tourism Websites Really Need

    Tourism websites have a unique operational rhythm. In winter, skiers arrive; in summer, hikers and families – and just before the season opens, traffic explodes. The platform is built for these extreme spikes: infrastructure scales automatically without manual intervention. Additionally, Bright Global implemented live data integrations that are essential for tourism websites: weather data, lift status, and webcam feeds are automatically updated and published directly on the respective websites. This gives visitors exactly the information they need before making a trip – and reduces enquiries to the team.

    The Challenge: Five Brands, Five Websites, One Small Team

    Bergbahnen Dachstein Salzkammergut operates five separate mountain regions, each communicating under its own brand: BBDS as the group, Dachstein, Dachstein Salzkammergut, Feuerkogel, and Grünberg. Each region has its own events, seasonal schedules, prices, and target audiences. The marketing team managing all of this is small. The old solution – separate systems for individual websites – was editorially inefficient and technically maintenance-heavy. What was needed was a foundation that carries all five brands without multiplying the editorial effort by five.

    Why Storyblok

    And Why a Shared Hub Was the Right Decision

    Storyblok is particularly well-suited for multi-brand scenarios – because it cleanly separates content from presentation and the content model can be kept consistent across multiple spaces and websites.

    For BBDS this meant: a single editorial team can manage all five brand websites from one interface, without logging into a separate system for each brand. Storyblok’s visual editor makes it straightforward for non-technical editors to build and publish pages. The investment in 100+ marketing blocks amortises across all five websites – every new block is immediately available to all brands.

    Klaus Unterkircher of Bright Global is a Storyblok MVP Builder – a mark of our long-standing platform expertise.

    Learn more about Storyblok

    Related Expertise

    The capabilities behind our work for BBDS.

    Enterprise Platforms

    Global scale, local impact. CMS and DXP implementations with Optimizely, Storyblok, and Contentful for multi-market and multi-brand environments.

    Enterprise Platforms

    UX/UI Design

    Design that performs. Our designers understand the constraints of modern APIs and headless architectures – no ‘designing the impossible’.

    UX/UI Design

    Architecture Audits

    Clarity before commitment. Independent architecture audits, Event Storming workshops, and roadmaps with realistic Min/Expected/Max estimates.

    Strategy & Architecture Audits

    System Integration

    Mastering the invisible plumbing. We connect ERP, PIM, CRM, and DAM into one reliable, scalable digital ecosystem.

    System Orchestration

    Legacy Liberation

    Free your business from its legacy prison. We migrate you safely from Sitecore, Magento, or TYPO3 to modern headless and composable architectures.

    Legacy Liberation

    Continuous Operations

    Stability as a strategic advantage. Proactive monitoring, individualised SLAs, and direct access to the senior engineers who know your platform.

    Continuous Operations
    Bright Global
    • Expertise
    • Work
    • Approach
    • Partners

  • Dachstein

    www.dachstein.at

  • Krippenstein

    www.dachstein-salzkammergut.com

  • Grünberg

    www.gruenberg.info

  • Feuerkogel

    www.feuerkogel.info

    • Enterprise Platforms

    Global scale, local impact. CMS and DXP implementations with Optimizely, Storyblok, and Contentful for multi-market and multi-brand environments.

    Enterprise Platforms

    UX/UI Design

    Design that performs. Our designers understand the constraints of modern APIs and headless architectures – no ‘designing the impossible’.

    UX/UI Design

    Architecture Audits

    Clarity before commitment. Independent architecture audits, Event Storming workshops, and roadmaps with realistic Min/Expected/Max estimates.

    Strategy & Architecture Audits

    System Integration

    Mastering the invisible plumbing. We connect ERP, PIM, CRM, and DAM into one reliable, scalable digital ecosystem.

    System Orchestration

    Legacy Liberation

    Free your business from its legacy prison. We migrate you safely from Sitecore, Magento, or TYPO3 to modern headless and composable architectures.

    Legacy Liberation

    Continuous Operations

    Stability as a strategic advantage. Proactive monitoring, individualised SLAs, and direct access to the senior engineers who know your platform.

    Continuous Operations

    Enterprise Platforms

    Global scale, local impact. CMS and DXP implementations with Optimizely, Storyblok, and Contentful for multi-market and multi-brand environments.

    Enterprise Platforms

    UX/UI Design

    Design that performs. Our designers understand the constraints of modern APIs and headless architectures – no ‘designing the impossible’.

    UX/UI Design

    Architecture Audits

    Clarity before commitment. Independent architecture audits, Event Storming workshops, and roadmaps with realistic Min/Expected/Max estimates.

    Strategy & Architecture Audits

    System Integration

    Mastering the invisible plumbing. We connect ERP, PIM, CRM, and DAM into one reliable, scalable digital ecosystem.

    System Orchestration

    Legacy Liberation

    Free your business from its legacy prison. We migrate you safely from Sitecore, Magento, or TYPO3 to modern headless and composable architectures.

    Legacy Liberation

    Continuous Operations

    Stability as a strategic advantage. Proactive monitoring, individualised SLAs, and direct access to the senior engineers who know your platform.

    Continuous Operations
    Bright IT
    • Expertise Overview
    • Architecture Audits
    • Legacy Liberation
    • Enterprise Platforms
    • B2C Commerce
    • UX/UI Design
    • B2B Commerce
    • Integrations & Middleware
    • AI & Automation
    • Continuous Operations
    • References & Industries
    • HDI Global
    • Swarovski Optik
    • Mischek
    • Dachstein Salzkammergut
    • Salzburg AG
    • Tyrolit
    • Vaillant
    • Our Philosophy
    • Direct-to-Expert
    • Nearshoring 2.0
    • Security & Compliance
    • Partner Overview
    • Storyblok
    • Optimizely
    • Contentful
    • Shopify
    • Medusa
    • commercetools
    • Ecosystem Integrations
    Insights
    Contact
    Bright IT
    Insights
    • Legal Notes
    • Privacy Policy
    • Follow us on LinkedIn
    © 2026

    Partners