Why the CMS by Contentful Is a Great Choice
Klaus Unterkircher and Tomasz Strumiński explain what they like about the CMS by Contentful.
In the first part of my conversation with Klaus and our Wroclaw Site Manager Tomasz, we talked about what customers can expect from Contentful. In the second part, we have a look at their software, the headless content management system from Contentful.
What do you like about Contentful as a software product?
Klaus: The solution is easy to grasp and gives you broad coverage for a wide range of use cases. The platform is highly available and reliable. This way, users can concentrate on working on their content whenever they need to. Its simplicity makes it easy to roll out to content creators- users can quickly start being productive without lengthy onboarding and training.
Tomasz: The platform is built for extensibility and customization - in a controlled manner. However, the folks from Contentful themselves add new features cautiously, which is also a good thing for us, as they do not bloat the platform with rarely used features.
It can be described as a content store that is user-friendly for both business users and developers. For business users, it means a great user experience for creating structured content. For developers, it is more about convenient and efficient querying for content.
What makes the Contentful CMS so easy to work with for business users?
Klaus: As I said, the onboarding of new users is easy. And with features such as Single Sign-On (SSO), user roles, and permissions, it is suitable for large enterprises.
The platform is strictly focused on the content itself and not the frontend where the content is displayed. Content elements are being added to the data repository as modular content entries. From there, these entries can be embedded into various frontend environments, such as different web pages, mobile apps, smartwatches, digital advertising ecosystems, or out-of-home displays - the possibilities are only limited by your imagination. And when you need to replace, remove or change an entry, you do it once, and the entry is updated everywhere where it is used. This massively reduces the risk of breaking the system and keeps the content display in sync: no dead links, no outdated content, no inconsistencies.
