An independent review of your Optimizely platform, your implementation and your options. A detailed report covering six dimensions, scored against evidence.
for the Optimizely Health Check. No day-rate discussion, no change requests mid-review.
from kickoff to presentation. The Health Check & Roadmap runs 2-3 weeks.
per interviewee. Typically 3-5 people across editorial, marketing and IT.
Book a 30-minute call. Tell us your Optimizely version, roughly what you are licensed for, and which of the five questions is the one keeping you up. We will tell you which package fits - and if we think you need neither, we will tell you that instead.
A report written in two layers - a management layer your board reads in ten minutes, and a technical annex your developers and your implementation partner can argue with. Same findings, two depths.
Six dimensions, each scored with the evidence behind it. One page that tells you where you stand, with every score traceable to a specific finding.
What you are licensed for, set against what is actually in use. Named module by module, with what it would take to activate each unused one - and which of them are genuinely not worth activating.
Licences, hosting and environments, agency spend, internal effort. Where the money goes, what is right-sizeable, and a realistic annual saving figure rather than a percentage.
Quick wins you can start without us, structural items that need a project, and the things that genuinely do not matter. Sorted by impact and effort.
Stay and optimise - what you fix, activate and right-size without changing platform. Evolve - version upgrade, hosting change, or a headless frontend on your existing investment. Move - what migration would genuinely cost. Each with effort ranges based on 12+ years of Optimizely delivery, a timeline, and an honest recommendation.
Not a generic CMS audit with your platform's name on the cover. Every dimension is scored against how Optimizely is actually built and licensed.
What are you paying for and not using? Entitlement against actual usage across CMS, Experimentation, Personalization, Content Marketing Platform, Data Platform, Search & Navigation, Content Recommendations and Opal. Who logs in, what they do, and which modules have no active users at all.
Will this still be supportable in three years? Your CMS version and .NET stack, distance from current, the upgrade path in front of you and what specifically blocks it. Hosting model - DXP Cloud, PaaS or self-hosted - and whether it still fits. Support and end-of-life exposure.
Was this built the way Optimizely is meant to be built? Depth and necessity of customisation, adherence to established Optimizely patterns, content type and block architecture, code and configuration health, test and deployment maturity. Above all: what specifically makes your upgrades expensive.
Can your team actually work in this? Content model and block reuse, editor experience against real publishing throughput, approval workflows, multi-site and multi-language governance - and whether marketing has quietly started building things outside the platform.
Can this cost less without costing you capability? Licence tier and module right-sizing, environment count and sizing, hosting configuration, agency hours and what they are spent on, internal effort. Where cost is structural and where it is simply unexamined.
Stay, evolve, or move? Your requirements over the next three years against what Optimizely does well, what it does adequately, and what it does not do. Modelled against realistic alternatives - including the option of doing nothing, which is sometimes correct.
Common questions from digital and IT leaders running Optimizely.
If any of these is a conversation you have had internally in the last six months, you are in the right place.
Partner of the Year 2021. Innovator of the Year 2019. More than 12 years of Optimizely implementation, from Episerver forward, across insurance, industrial manufacturing and regulated medtech - three of the sectors where an Optimizely estate is most likely to be complex, multi-market and heavily governed.
We have seen this platform through every major version it has had for more than a decade, which means we usually recognise a problem in your instance because we have already fixed it in someone else's.
You are not buying capacity here. You are buying whether the person reading your implementation recognises what they are looking at.
Multi-market, multi-language, heavily governed. If your environment looks like this, we have already worked in it.
Question 2 is the delicate one, and we handle it in a particular way. We assess the work, not the agency. We measure your implementation against published Optimizely practice and against what we would expect from a build of its age and budget, then show you the evidence and the reasoning. You draw the conclusion - we do not deliver a verdict on another firm.
We are also an Optimizely partner and we implement it ourselves, so you should know our interest. That is exactly why the finding is evidence-based rather than an opinion: an opinion from us here would be worth nothing, and we know it.
If your current partner wants to respond to the technical annex, we think that is a good outcome - and we are happy to be in that conversation.
Fixed price, fixed timebox, fixed deliverables. The scope is agreed at kickoff and does not move.
Answers: where do we stand, are we getting our money's worth, can this cost less. One to two weeks, one to two interview sessions, hands-on review of your instance and configuration, all six dimensions scored with evidence, the value gap analysis module by module, the cost picture with right-sizing recommendations, a prioritised action list and a 90-minute presentation.
Answers: all five, including the partner question and stay-or-go. Two to three weeks, everything above plus a code and architecture review - what makes your upgrades expensive, and whether that is inherent or self-inflicted - an implementation quality assessment against published Optimizely practice, three costed paths, stakeholder interviews to management level, a half-day options workshop and a decision paper for your board.
Bright Global's Terms and Conditions apply. This page is a non-binding offer, not a contract. Prices exclude VAT and are valid until 31 December 2026 - contact us for a binding offer.
