We configure AI in your platforms and wire custom LLMs into your systems where needed – ISO 27001-compliant, on your data, in your infrastructure.
Both routes in combination: activating platform features and building custom integrations – depending on what solves your use case best.
From Storyblok AI Translations and Contentful AI Actions for editorial workflows to custom bulk translation interfaces with your own UI and LLM backend for specific requirements.
Partner-native generation (Opal CMP, Contentful AI Actions, Storyblok Branding) for standard workflows; custom LLM pipelines with dedicated UI for highly specific content operations at scale.
Cloudinary GenAI: generate backgrounds, remove objects, fill aspect ratios, and create product variants – thousands of API-driven transformations without manual post-production.
We connect LLMs to your existing backends, databases, and custom frontends via secure API layers – for AI features precisely tailored to your system landscape and data structures.
During re-platforming projects we use AI to analyse legacy content, map it to new content models, and generate missing metadata – weeks of manual work reduced to hours.
AI-generated metadata, structured data for LLM discoverability, and Optimizely’s GEO-ready CMS – ensuring your content surfaces in AI-powered search environments, not just traditional search.
What each of the five platforms concretely delivers – and how we activate, configure, and extend these capabilities for you.
Opal is not an AI feature – it is a standalone agent orchestration platform built on Google Gemini models, integrated across the entire Optimizely One stack.
The critical difference from all other partner AI products: Opal in combination with the Content Marketing Platform (CMP) orchestrates the entire marketing workflow – from campaign planning, briefing creation, content generation and translation, to A/B experimentation, personalisation, and performance analysis.
Agents can execute multi-step workflows autonomously: build a complete campaign from a prompt, execute heatmap-based optimisation suggestions, or implement SEO metadata at site level.
For large organisations that do not want a single copywriting tool or a departmental point solution but want to build a genuinely AI-enabled marketing operation, Opal is by far the most mature solution available. +78% more experiments and dramatically shorter campaign completion times among early adopters.
The platforms whose AI capabilities we configure – and on which we build custom integrations.
Leading DXP with AI-powered personalization and A/B testing
Learn more about Optimizely
Visual editing meets composable content management
Learn more about Storyblok
Enterprise-grade headless CMS with deep integration capabilities
Learn more about Contentful
The enterprise e-commerce standard for DTC and B2B brands
Learn more about Shopify Plus
Composable commerce built for enterprise scale
Learn more about commercetools
Open-source headless commerce for maximum customization
Learn more about MedusaCommon questions from digital and IT leaders looking to introduce AI pragmatically and securely.
We choose the route that fits your specific problem – and sometimes it’s both.
If you run Optimizely, Storyblok, Contentful, Shopify, or Cloudinary, powerful AI capabilities are already present in your platform. We activate, configure, and connect them to your data and workflows. This is often the fastest route to tangible AI value – and Optimizely Opal is the most impressive example: a fully AI-orchestrated marketing operating system that goes far beyond individual CMS features.
At the same time, there are use cases where you need a specific, custom-built solution: a dedicated interface for AI-powered bulk translation, an LLM that speaks to your product database, or AI automation embedded in a custom frontend. For these cases, we use our system integration expertise to integrate LLMs securely into your platforms and backend systems – ISO 27001-compliant, without feeding your IP into public models.
Most projects combine both – but the starting point differs.
Your platform already includes AI. We configure Optimizely Opal for fully automated marketing workflows, set up Contentful AI Actions for your content operations, activate Storyblok AI Translations, and connect Cloudinary GenAI to your campaigns. Faster time-to-value, no development risk, full platform maintenance by the partner.
When platform features are not enough, we apply our engineering depth: connecting LLMs securely to your backends, building custom interfaces for AI workflows (e.g. bulk translation, AI content generation with your own UI), embedding AI automations in custom frontends, and orchestrating AI calls securely across your system landscape.
The AI Operating System for Enterprise Marketing
Most AI features in digital platforms are point solutions: a translation button here, a product description generator there.
Optimizely Opal in combination with the Content Marketing Platform (CMP) is fundamentally different.
Opal orchestrates the entire marketing operation as a single, AI-powered workflow environment: from campaign planning and briefing to content generation, experimentation, personalisation, and performance analysis.
Agents can autonomously execute multi-step workflows – the marketing team defines the strategy, Opal handles the execution.
For organisations that want to build a genuinely scalable AI-powered marketing operation – not just accelerate individual tasks – this is by far the most enterprise-ready solution we offer. As Optimizely Partner of the Year 2021, we configure Opal for enterprise teams who are serious about AI-first marketing.
Our system orchestration expertise makes us more than a configuration partner – we can embed AI where others stop.
Many AI projects fail not because of the AI itself, but because the systems behind it are not connected: the LLM gets no real product data, the translation pipeline has no access to the PIM, the AI assistant knows nothing about the customer context in the CRM. With nearly 20 years of system integration experience, we step in precisely at this point: we build the integration layers that connect LLMs and AI services to your operational data sources – ERP, PIM, CRM, DAM, or a custom database. The result is AI that works with your real data rather than generic prompts.
Beyond that, we embed AI automations directly into your custom frontends and backend systems. This means: AI features in your own application, not only in SaaS platforms; automation workflows that chain API calls to LLMs with your business processes; and secure, auditable AI pipelines that meet your security requirements. Our Infrastructure as Code approach and CI/CD expertise ensure that AI integrations are as stable, versioned, and operable as the rest of your digital infrastructure – not as fragile experiments, but as production-grade engineering work.
The automation that keeps your platform stable – and the foundation on which production-grade AI integrations are built.
We run large parts of our infrastructure as code. Server environments, cloud resources, network configurations, and security policies are versioned, testable, and reproducibly defined in code.
Tools like Terraform, AWS CloudFormation, and Pulumi allow us to spin up identical environments (development, staging, production) with a single command. The benefits: new environments in minutes rather than days, configuration drift eliminated, every infrastructure change traceable and reversible.
This approach extends to AI infrastructure: LLM endpoints, vector indices, and AI pipelines are treated exactly like any other infrastructure.
CI/CD pipelines ensure that every code change – including to AI integration layers – is automatically tested and deployed. Automated test suites, linting, security scans, and performance checks run on every commit.
For your business: faster feature releases, more predictable deployments, and a dramatic reduction in the risk that a change destabilises your production environment. The AI integrations we build are not fragile experiments – they follow the same engineering standards as every other part of your digital infrastructure.
Customer data used for AI model training by Contentful, Shopify, and Storyblok – your IP stays your IP
More experiments created by early Optimizely Opal adopters – the measured proof of what genuine AI marketing orchestration delivers
Years of system orchestration experience – the foundation on which we securely integrate LLMs into complex enterprise system landscapes
Certified processes for all AI implementations – partner activation and custom integration both follow the same security standards
