Bright Insights and Industry News

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    6 Reasons to Leave TYPO3 in 2026 - and What to Move to Instead

  • What Is Agentic Commerce? A Plain-English Guide for Shoppers and Brands

  • Optimizely Opal Explained: Agent Orchestration for Marketing Teams

  • Is AI Killing SaaS, or Just Exposing Weak Architecture?

  • AI Governance for Enterprise Marketing: A Pattern Worth Studying

  • One CMS, 12 Brands: What Structured Content Actually Looks Like

  • Digital Sovereignty in E-Commerce: A Reality Check for Merchants

  • The State of Shopify in Q1 2026

  • Why Best-of-Breed and MACH are the Blueprint for Your Digital Future

  • The ROI of Storytelling in E-Commerce: 5 Data-Backed Reasons

  • Scaling: PaaS + SaaS vs. Your Own Server

  • Go Headless: When Shopify Needs a Separate CMS

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    Storyblok's Next Leap: JoyCon 2025 Highlights

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    A Comparison of the PIM vendors Plytix, Akeneo, and Salsify

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    Digital Accessibility: A UX/UI Designer's Guide to Common Hurdles

  • Tech Stack Insights by Bright IT

    Tech Stack Insights Has Arrived: See How You Compare to the Competition

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    Why Medium-to-Large B2C Brands Struggle with Adobe Commerce (Magento)

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    Hyvä for Magento: A High-Performance Facelift or Delaying the Inevitable Leap to MACH?

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    Automation: The Game Changer in E-Commerce

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    Making the Move to Shopify: Is Liquid Better Than Headless for Your Brand?

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    The Rise of Shopify Plus: Unlocking the Power of Headless Commerce

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    5 Predictions for E-Commerce in 2025: Trends Shaping the Future of Online Business

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    Bright IT Adopts Latest ISO 27001:2022 Standard

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    The Key Benefits of Upgrading to Optimizely CMS 12

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    50 Reasons Why eCommerce Site Speed Remains Crucial in 2024

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    NIS 2 and ISO 27001: What You Need to Know and How These Standards Work Together

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    Web accessibility: Understanding new EU regulations and designing inclusive digital experiences

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    The Shift from Monolithic to Headless and Composable E-commerce

  • Storytelling

    Emotions sell: Storytelling in E-Commerce

  • Customer journey

    Mastering the Complexity of Today's Non-Linear Customer Journeys

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    Unlocking Digital Innovation: Embracing GraphQL for Enhanced Software Solutions

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    Storyblok vs Contentful – A Side-By-Side Comparison

  • top-view-of-hand-holding-rocket-on-pink-background-2022-12-16-19-32-39-utc

    The Ultimate Website Relaunch Guide

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    Differences Between Monolithic, PBC, And Microservice Approaches in Ecommerce

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    How To Recognize a True API-First Software

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    On-Premise Infrastructure vs Cloud Infrastructure: Why is the Cloud Superior?

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    Advantages of Piwik PRO vs. Google Analytics Besides GDPR Compliance

  • Bright IT - Man with construction helmet and laptop

    Which Headless Commerce Platforms Are GDPR Compliant?

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    What’s the Buzz Around Headless, Unified, Composable, and Omnichannel Commerce?

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    How To Select The Right Tool, Technology, or Software Vendor

  • male-hiker-using-binoculars-outdoors-2021-08-26-15-50-19-utc

    Key Questions To Ask Before Choosing an Implementation Agency

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    Why Piwik PRO Is Our Favourite GDPR-compliant Alternative to Google Analytics

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    Why Your Web Technology Stack Should be API-first

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    Which Commercetools Implementation Partner Is Best for Your Ecommerce Needs?

  • Stone heads on Rapa Nui Island

    Headless eCommerce vs. Monolithic eCommerce Suites - A Comparison

  • racing car in Contentful colors

    Why the CMS by Contentful Is a Great Choice

  • A horse race on a horse racing track

    Why (We Think) Contentful Is Way Ahead of Other CMS Vendors

  • A boy sitting in a shopping cart in a fashion store

    Is Headless Commerce Suitable for Your Future?

  • symbol image retail shopping

    The Current State of Commerce: What Challenges Do Companies Face Now?

  • profile picture of Kelly Goetsch, Chief Product Officer at commercetools

    The Future of Commerce: Untapped Potential

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    Infographic: Ecommerce Vendors Jargon in Layperson Terms

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    The End of 3rd Party Cookies - What Alternatives Do Exist?

  • Man with binoculars from SWAROVSKI OPTIK

    Behind the Scenes - The Relaunch of Swarovskioptik.com

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    The Importance of ISO Certification in Earning Client Trust

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    7 Key Considerations for Choosing the Right eCommerce Platform

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    Personalisation in Ecommerce: 11 Tips for a Unique Shopping Experience

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    Does Your Digital Customer Experience Need Improvements? [10-Points Checklist]

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    How to Measure Your Digital Customer Experience

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    What’s a Design System and Why It Matters To Have One

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    Event Storming Workshop - A How-to Guide

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    How (Not) To Organise Your Next Web Project

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    Is Performance Marketing Possible Without Cookies?

  • Euphoric person in a wheelchair with balloons on the beach

    Accessibility Support Matters and Here is Why

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    Headless CMS - An Introduction for Non-Technical People

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    Personalisation Tactics for Your Digital Customer Experience

Whitepapers & Reports

  • Making The Business Case for Headless CMS in Content-Rich Environments

    A Guide to Moving from Monolithic Systems to Modern Content Solutions for IT and Marketing Leaders.

    Access Headless CMS Whitepaper

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  • Composable Architecture: The Key to Digital Speed and Flexibility

    A Guide to Flexible, Scalable, and Future-Proof Digital Solutions for IT and Marketing Leaders.

    Access Composable Architecture Whitepaper

  • Detailed Analysis of our Digital Pulse Survey

    We asked
decision-makers
what’s shaping their roadmap. Dive into our detailed report for budget shifts, top digital initiatives and key challenges.

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