Infographic: eCommerce vendors jargon in layperson terms

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When you are looking for an eCommerce solution which fits your needs best you come across a whole range of terms which sound catchy but might leave you confused. Michael Vax, principal and owner of has created an infographic which explains the three main perspectives alongside the most common jargon associated with them upon which you have to evaluate each vendor's solution. Michael gave us the permission to repost his infographic.

Infographic eCommerce jargon

Michael Vax is an eCommerce industry veteran with more than 30 years of IT and leadership experience. In his career he held several positions as CTO and VP of Product Management at various vendors of e-Commerce solutions. Since October 2019 he runs an eCommerce consultancy:

Michael Vax, Principal at